It is such a shame that today’s society is mostly embroiled in an ‘us vs. them’ mentality when, in real life, making use of seemingly two opposite views can yield a so much better result in so many cases. Take traditional and digital marketing strategies, for example. Despite the fact that these two have often been pitted against each other, their combined strengths can potentially put your brand at the top of its game.
Combined Marketing Forces: TV Ads + Print + Digital Marketing = Improved ROI
The general rule in marketing is to combine all the working strategies to come up with a stronger brand. While there remains some merit in conducting traditional advertising strategies like TV ads, radio commercials, and display or print ads, studies show that an average American spends more time browsing online than using any other type of media.
Even when there are studies that show TV ads remaining as the most effective way to promote a brand, several advertising experts in the U.S. concur that online video ads are slowly gaining traction in the marketing industry. Read more from this blog: http://bit.ly/2upgkSM