Listening to your customers also means listening to your potential customers. Your target market is comprised of these people and by listening to them intently, you can discover what they need your brand to be.
The truth is while you can define your business’s values, personality, and approach, your brand is not your idea of what it is. You cannot control how your brand is perceived. That is up to the people whom your business serves, and by serving them better, you’ll reap all of the rewards that a loyal customer base can give you.
Branding Should Always Come Before Marketing
When done right, your brand will permeate everything you do and will be felt by your customers through all of your marketing efforts. Your brand is more than a set of ideas and strategies, it’s a feeling; it’s an experience and something almost tangible that your customers ache to taste every time you publish something or launch a new service or product. Read more on this article. http://bit.ly/2iSJDUE