One of the advantages of being in the business industry nowadays is the introduction of numerous online platforms by which they can market their products and services. If the past couple of years have seen an increase in the number of companies building their own website, today’s scenario consists mainly of businesses making use of social media platforms in order to increase their client base.
The ever-changing qualities of social media make it more appealing for businesses when it comes to establishing rapport with potential customers.
Social Media Answering Users’ Queries
While most people visit Google when they search for information, others utilize social media channels in searching for products and services. In fact, based on studies done in 2010 by a number of SEO companies, Facebook alone had to deal with more than 500 million queries per day.
That being said, one can easily see that social media, in one way or another, can help a business in establishing branding. This is especially the case if you offer content that interests them as they will likely follow your Facebook or Twitter profiles. Keep in mind that growing the number of your followers can be helpful in setting your brand as an authority.
Gaining More Traffic
Taking advantage of social media platform can also help ensure that your main site gets the right kind of traffic. Not many business owners might realize it but, by sharing their site’s content with their profile’s followers and fans, they are actually building inbound links to their main site and directing targeted traffic.
If the content was something that has encouraged interaction from your followers and readers, the more valuable it would be deemed by such search engines as Google. In some ways, this can also be seen as a strategy to raise awareness in your target market about the kind of brand that your company carries.
Making the Most Out of Social Media
With the inception of social media platforms, optimizing your site and targeting local clients with the help of a Minnesota SEO company has also become easier. This is because you most likely have in your network friends, relatives and associates who are all residing or at least working within your business’ community. You can make the most of this by also making sure that your company engages in any program your community might have.
It also pays to have a relationship with other companies in your community. By being in a network of business owners, you make it easier for them to refer you to prospective clients as well as have them get interested in what you have to offer.
6 Social Media Practices Boost SEO. http://www.forbes.com
5 Things You Need To Know About Social Media & SEO. blog.kissmetrics.com